Privacy policy

Privacy Policy

Last Updated: 3 October 2026

At Swift Style, we respect your privacy and are committed to protecting the personal information you provide when using our website or purchasing our home decor lighting products.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal information.

1. About Swift Style

Swift Style
77 Cranes Park Road
Birmingham
B26 3SN
United Kingdom

Email: swiftstyle010@gmail.com
Phone: +44 121 743 2112

For the purposes of applicable data protection laws, Swift Style is responsible for the processing of personal information collected through our website.

2. Information We Collect

When you visit our website, create an account, place an order, contact us, or otherwise interact with our services, we may collect information such as:

Personal and Contact Information

Full name
Billing address
Delivery address
Email address
Telephone number

Order Information

Products purchased
Order number
Order date
Order value
Delivery and return information

Payment Information

Payments may be processed by third-party payment providers.

Swift Style does not normally store complete payment card details on its own systems. Payment information is handled by the relevant payment provider according to its privacy and security practices.

Website and Technical Information

When you use our website, certain technical information may be collected automatically, such as:

IP address
Browser type
Device type
Operating system
Website pages visited
Referring website
Date and time of visits
General website usage information

We may use cookies and similar technologies to operate and improve our website.

3. How We Use Your Information

We may use personal information to:

Process and fulfil your orders
Arrange delivery of purchased products
Process payments
Handle returns, refunds and exchanges
Respond to customer enquiries
Provide customer support
Send important order and service communications
Maintain records of transactions
Prevent fraud and protect our website
Improve our website, products and customer experience
Comply with applicable legal and regulatory obligations

We will only use personal information where we have an appropriate lawful basis for doing so.

4. Legal Bases for Processing

Depending on the circumstances, we may process your information because:

It is necessary to perform a contract with you, such as processing and delivering your order.
It is necessary for us to comply with a legal obligation.
We have a legitimate interest in operating, securing and improving our business, provided that your rights and interests are appropriately considered.
You have provided consent where consent is required.

5. Order and Delivery Information

When you place an order, we may need to share relevant information with service providers involved in completing your purchase.

This may include payment providers, delivery companies, technology providers and other suppliers that help us operate our ecommerce business.

Only information reasonably necessary for the relevant service should be shared.

6. Third-Party Service Providers

We may use trusted third-party providers to support our business, including providers involved in:

Payment processing
Website hosting
Ecommerce functionality
Order fulfilment
Delivery services
Website analytics
Customer support
Fraud prevention and security

These providers may process personal information on our behalf and are expected to handle information in accordance with applicable data protection requirements.

7. Cookies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device that can help a website remember information about your visit and provide functionality such as shopping carts, account features, preferences and website analytics.

Some cookies may be necessary for the website to function, while others may be used for analytics or other purposes.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can also manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Marketing Communications

If you have provided appropriate consent to receive marketing communications, we may occasionally send information about Swift Style, our products, promotions or offers.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the relevant communication or by contacting us at:

swiftstyle010@gmail.com

Transactional communications, such as order confirmations, delivery updates and information relating to returns or refunds, may still be sent when necessary to provide the service you have requested.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Some information may need to be retained for longer periods where required by law, for accounting and tax purposes, to resolve disputes, prevent fraud, enforce agreements or establish, exercise or defend legal claims.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If a data security incident occurs that requires notification under applicable law, we will take the appropriate steps required by law.

11. Sharing Your Information

We do not sell your personal information to third parties.

We may disclose information where reasonably necessary to:

Fulfil your order
Process payments
Deliver products
Provide website and technical services
Provide customer support
Prevent fraud or security threats
Comply with legal obligations
Protect our legal rights

Where appropriate, third-party service providers will process information only for authorised business purposes.

12. International Data Transfers

Some third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection requirements.

13. Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights including:

The right to request access to personal information we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of personal information in certain circumstances.
The right to request restriction of processing in certain circumstances.
The right to object to certain processing.
The right to withdraw consent where processing is based on consent.
The right to data portability where applicable.

You may contact us to exercise your applicable rights.

Email: swiftstyle010@gmail.com

We may need to verify your identity before fulfilling certain privacy requests.

14. Children's Privacy

Our website is not intentionally directed toward children, and we do not knowingly collect personal information from children for the purpose of making purchases.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.